Fully Responsive
Seamless experience on any device: desktop, tablet, and mobile.
HIPAA Compliant
Secure and compliant with all HIPAA standards.
Beautifully Designed
Clean, modern designs that reflect your brand.
SEO Optimized
Built to rank higher and drive organic traffic.
Packages
Choose Your Plan
Three options to fit your practice's needs and budget. All plans include a 12-month minimum commitment.
Essential
Website Only
$199
/mo
What's included
✓ Custom WordPress website
✓ Conversion-optimized — built to drive appointments
✓ Mobile-responsive across all devices
✓ Speed-optimized for fast load times
✓ ADA / WCAG accessibility compliant
✓ Hosting, SSL certificate & daily site backups
✓ Ongoing site updates (doctors, insurance, frames, etc.)
✓ Pop-up builder for trunk shows, weather alerts & notifications
✓ Google Analytics & Search Console setup
✓ Google Tag Manager setup
✓ Appointment scheduler integration
✓ Monthly performance reporting
Recommended
Growth
Website + SEO
$399
/mo
Everything in Essential, plus
✓ Full local SEO buildout targeting your city & surrounding areas
✓ Custom pages optimized for your frame brands, insurance providers & services
✓ On-page SEO optimization across every page of your site
✓ AEO optimization — structured for AI answers in ChatGPT, Gemini & Claude
✓ Google Business Profile optimization
Build + Own
One-Time Build
Full website & SEO buildout — you own everything outright
$5,000
one-time
What's included
✓ Custom WordPress website
✓ Conversion-optimized — built to drive appointments
✓ Full local SEO buildout — 10 SEO pages included
✓ Mobile-responsive across all devices
✓ Speed-optimized for fast load times
✓ ADA / WCAG accessibility compliant
✓ Google Analytics, Search Console & Tag Manager
✓ Appointment scheduler integration
✓ Full website ownership transferred to you
✓ 30 days post-launch support
Process
From Kickoff to Launch in 6 Weeks
A clear, structured timeline so you know exactly what to expect.
1
Week 1
Discovery & Assets
We collect your photos, design preferences, doctor bios, insurance list, frame brands, and page content.
2
Weeks 2 – 4
Design & Build
We build your site and deliver a first draft for review by the end of week 4.
3
Weeks 5 – 6
Revisions & Launch
Your feedback gets incorporated, final polish, and we go live.
Add-Ons
Specialty Service Pages
Dedicated, SEO-optimized pages for your specialty services. Available with any plan.
OptiLight / IPL
Dedicated page for your dry eye treatment services featuring OptiLight or IPL technology.
Myopia Management / Ortho-K
Showcase your myopia control program, Ortho-K options, and candidacy info for parents.
Vision Therapy
Detail your vision therapy program, conditions treated, and what patients can expect.
Additional Services
Scleral lenses, low vision, sports vision, pediatric eye care, and more — tailored to your practice.
Add-on pages are quoted individually based on scope and complexity. Each page is fully SEO-optimized and built to match your site's design.
One-Time Fees
Additional Services
Optional one-time services available with any plan.
Site Migration
Migration of existing WordPress site, URL matching & 301 redirects
$1,000
Custom Page Import
Migration and rebuild of existing pages into your new site
$150/page
All plans require a 12-month minimum commitment. Prices do not include third-party costs (domain registration, stock photography, or premium plugins if needed).
Website content, copy, and SEO pages are created by Private Practice Help. Photography and brand assets are provided by the practice.
The Role of a Website in Establishing Credibility and Trust
For optometry practices, a well-designed website isn't just about looking good — it’s about building trust with potential patients from the very first click. In fact, 94% of first impressions are influenced by your site’s design and ease of use. If your site feels outdated or hard to navigate, visitors are likely to leave and look elsewhere. Search engines like Google and Bing also reward websites that are responsive, fast, and well-structured. Nearly two-thirds of your site’s “trustworthiness” in the eyes of search engines comes from how well it’s designed and optimized. At Private Practice Help, we specialize in creating custom, HIPAA-compliant websites for private optometry practices. Our web design team ensures your site not only looks professional, but also helps reassure visitors that their personal information is safe, whether they’re booking an appointment or exploring your services online.
