When we were building our own optometry practice, we drew on our background in digital marketing to start running Google Ads ourselves. We didn’t hire agencies or outsource the work. We tested, adjusted, and refined everything in-house until the results were clear.
Patient numbers grew. Revenue followed. Over time, we scaled the practice from $500,000 to over $4 million per year.
Along the way, other private practice owners started to take notice. A few friends asked for help with their ads. Then they asked us to take over managing them.